Look at your man. Now look at this tree.
By Brighton West
Earlier this week Portland’s Wieden+Kennedy pulled off a wildly successful viral marketing campaign featuring Old Spice spokesperson Isaiah Mustafa. You may have seen Isaiah on commercials, moving from his shower to a boat to a horse connected with bloggers, actors and regular Joes across the internet.
Friends of Trees’ Garry the Oak was inspired to star in his own version of the commercial. Let Garry know what you think. How does he compare to Isaiah?
If you haven’t seen the original commercial, you can watch it below.
–West is the Program Director of Friends of Trees
Tags: Garry the Oak, Old Spice








Love the tree dude in the shower-does the tree use “old spice” or is that just the clean, fresh smell of pine needles in the air?